Viveat Susan Pinto &Amp;Amp; Samreen Ahmad

Stories by Viveat Susan Pinto &Amp;Amp; Samreen Ahmad

GST delay may not impact markets

GST delay may not impact markets

Rediff.com   13 Dec 2016

Although the markets could see a knee-jerk reaction, they rule out a sharp fall.

Lego's Indian CEO!

Lego's Indian CEO!

Rediff.com   12 Dec 2016

Bali Padda will head the second-largest toymaker in the world.

Why consumer companies are staring at a bleak Q3

Why consumer companies are staring at a bleak Q3

Rediff.com   6 Dec 2016

Double whammy for consumer firms, where the top line will remain subdued due to demonetisation and margins will squeeze owing to a crude oil spike and rupee depreciation, reports Viveat Susan Pinto/Business Standard from Mumbai.

Ad industry fears note ban will hit 2016 growth as spending slows

Ad industry fears note ban will hit 2016 growth as spending slows

Rediff.com   1 Dec 2016

Ban on high-value currency sends advertising industry into a tailspin.

'India is one of our most exciting operations'

'India is one of our most exciting operations'

Rediff.com   1 Dec 2016

'As the world changes, we will be on a constant change programme too,' advertising agency J Walter Thompson Global Chief Executive Officer Tamara Ingram and South Asia CEO Tarun Rai tell Viveat Susan Pinto.

Demonetisation haunts HUL Q3 as consumers become cautious with cash

Demonetisation haunts HUL Q3 as consumers become cautious with cash

Rediff.com   29 Nov 2016

A Nielsen report found that biscuits, salty snacks, toilet soap, shampoo, washing powder and skin creams were reporting a sharp decline in sales due to demonetisation, reports Viveat Susan Pinto from Mumbai.

Tatas falls off top 5 in attractive brands list, down to 7

Tatas falls off top 5 in attractive brands list, down to 7

Rediff.com   4 Nov 2016

While study was done before the current boardroom battle began, the findings indicate Tata is no longer viewed as aspirational brand by working professionals.

Cyrus Mistry's exit: Tata corporate brand takes a beating with boardroom battle

Cyrus Mistry's exit: Tata corporate brand takes a beating with boardroom battle

Rediff.com   29 Oct 2016

Experts say the impact is limited to investors and potential employees and may ease out in the next few months

Sri Sri signs on Sindhu to endorse health drink

Sri Sri signs on Sindhu to endorse health drink

Rediff.com   15 Oct 2016

This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.

Samsung swings into action after Note 2 explosion

Samsung swings into action after Note 2 explosion

Rediff.com   26 Sep 2016

The company will meet DGCA next week and is putting in place a strategy to contain the damage

Patanjali moves high court against ad regulatory body

Patanjali moves high court against ad regulatory body

Rediff.com   16 Sep 2016

While members are bound to listen to ASCI, the self-regulator has frequently faced resistance from non-members, who've challenged its authority to redress grievances of complainants

Ad lines blur as political leaders turn quasi brand ambassadors

Ad lines blur as political leaders turn quasi brand ambassadors

Rediff.com   15 Sep 2016

The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.

How Big Bazaar lost its way online

How Big Bazaar lost its way online

Rediff.com   14 Sep 2016

Three years after launching Big Bazaar Direct, Future group CEO Kishore Biyani's enthusiasm for online ventures has been tempered by growth concerns

Nestl shifts spotlight to non-Maggi brands

Nestl shifts spotlight to non-Maggi brands

Rediff.com   13 Sep 2016

Nescaf is leading the company's efforts to widen the public lens on its portfolio of brands

When Vishal Dadlani got it horribly wrong

When Vishal Dadlani got it horribly wrong

Rediff.com   6 Sep 2016

'Politics and religion is a dangerous mix in India and anybody even remotely seen crossing the line is taken to task.'

Meet the millionaire poster boys of online advertising

Meet the millionaire poster boys of online advertising

Rediff.com   24 Aug 2016

Bhavin and Divyank Turakhia remain as committed as ever to incubating start-ups despite selling their firm for $900 mn

Road to 70: Five brands that grew with India and on Indians

Road to 70: Five brands that grew with India and on Indians

Rediff.com   16 Aug 2016

Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades

How Colgate plans to take on Patanjali

How Colgate plans to take on Patanjali

Rediff.com   2 Aug 2016

Colgate's toothpaste volume growth for the March quarter was 3 per cent.

4 brands that hit Rs 100-crore mark in record time

4 brands that hit Rs 100-crore mark in record time

Rediff.com   18 Jul 2016

Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.

How FMCG players plan to take on Patanjali

How FMCG players plan to take on Patanjali

Rediff.com   29 Jun 2016

Dabur has launched 44 products during the year.